Your store
Your hero product
$44.99
VOCCEL Product LabSUPPLIER PRODUCT → OWNED PRODUCT
Product development for e-commerce brandsOwn your bestseller.
VOCCEL turns the supplier product you already sell into a product only your brand has. Redesigned around your customers' complaints, proven in our prototype lab, and followed through the factory until production matches the sample.
100% credited to your projectYou own the CAD and toolingPrices on this page
Drag to compareReal project · kids' pocket microscope, v1 → v1.2
100+products taken to production
4 IN 1design, engineering, lab and factory in one team
CN·PT·TNfactories we work with
UTC+2our morning is the factory's afternoon
€950Audit, credited to your project
Built for hard goods
HomeKitchenPetFragrance hardwarePersonal-care toolsDesk & EDC
Same product. Same price war.
Shoppers reverse-image-search. When they find your product for a fifth of the price, your margin and their trust go with it.
AliExpress
Same product, same photo
$6.80
Illustration. Prices and complaint are examples.
COPYCATS
Anyone can sell it tomorrow.
The same factory will ship the same product to the next store, and that store will price it lower.
REVIEWS
The same flaw, review after review.
Your 1–3★ reviews name a problem you can't fix, because you don't own the design.
TARIFFS
The cheap-parcel era is over.
The US ended duty-free small parcels. The EU adds a €3 duty per item line from July 2026 and scraps its €150 exemption in 2028. Once you hold stock, owning the product is the next step.
Sources: US CBP, Council of the EU.The Differentiation LadderFive rungs · pick the lowest that works
Five ways to make a product yours.
Each rung changes more and needs more tooling. We recommend the lowest rung that does the job. Sometimes the answer is a new colour and a better box.
L2 · NEW SHELLSweet spot
New Shell
Same proven internals, a completely new body and ergonomics. 2–4 new moulds.
- Tooling
- $5–20k
- Timeline
- 10–16 weeks to handover
- Our fee
- from €10,000
- Good for
- A stable hero product that needs to be unmistakably yours.
Tooling is paid directly to your factory and usually quoted in USD. Ranges come from China mould pricing; your Audit gives exact numbers.
PaybackYour numbers
Does it pay back?
A redesign has to earn you more per unit: a higher price, fewer returns, or both. Move the sliders to see how fast that covers our fee and the tooling.
At 1,000 units a month and €8 more profit per unit, a typical Signature Upgrade path pays back in under two months.
Includes Proof Sample and Factory Match
Pays back in
1.8months
Our fee€11,500
Tooling, paid to factory€2,800
Extra profit per month€8,000
Net gain, first year€81,700
Illustration based on typical fees and tooling mid-points. Your Audit replaces these with real quotes.
ProcessAudit → production
From Audit to production.
One team from the first teardown to the first production run. You approve each step before the next one starts.
01
Audit
7–10 DAYSTeardown, review-mining, three upgrade paths with costs.
02
Design & DFM
3–12 WEEKSCAD built for the mould: draft angles, walls, parting lines.
03
Proof Sample
2–3 WEEKSPrototypes from our lab. A labelled reference sample goes to your factory.
04
Factory Match
4–8 WEEKSTool review, T0 and T1 samples, correction lists, until the golden sample.
05
Production
FIRST RUNPre-production check, inspection spec (AQL), first-run review.
Pay by milestone50% at signing30% at design freeze20% at golden sample
The labProof before steel
You hold it before the factory cuts steel.
Our lab makes printed, cast and small-batch moulded samples. You test fit, feel and function in your hand. Your factory gets a labelled reference sample instead of a vague spec sheet.
10×
What a mould change costs after the steel is hardened, compared with before.
50–300
Parts from a Pilot Run, for creator seeding or a campaign video before production tooling.
CTQ
Critical-to-quality features marked on the sample, so the factory can't misread "matte".
Lab parts are not production parts. Your factory's T0 and T1 trials and the golden sample decide the final finish. Certification always goes to an accredited third-party lab.
Case studyLialys · Hair pin
Generic → Owned.
Every case follows the same six steps, so you can compare projects and see exactly where the money went.
The product everyone sold.
- Product: hair pin, sold at $12
- Top complaints: slips out, snaps, looks cheap and easy to break
Three things worth changing.
- An original design, not the supplier's catalogue shape
- A body that is more resistant, holds well and does not snap
- A look and feel that is premium and durable
- Recommended rung: L2 New Shell
Designed for the mould.
- A new original design, built for hold, strength and a premium feel
Tested in the hand.
- Prototype rounds: 2
- Tests: hold test, as the minimum
Until it matched.
- First-sample issues: a long lead time, a design that did not match the factory's capacity, and a tech-pack too thin to smooth the process
- Fixed by: sampling in our design lab (who designs it, makes it) and a realistic tech-pack built from a physical sample
- The supplier saw clear steps and the final look of the product in hand before production
What it earned.
$60New price (was $12)
4.94★Rating after launch
Start hereThe entry offer
Start with a Bestseller Audit.
€9507–10 DAYS
Find the cheapest change that makes your bestseller yours, with the tooling bill before you commit.
Pay €950 and book your Audit
Three products? €1,800. Questions first? Send your bestseller.
- Physical teardownYour product against two competing versions: materials, wall thickness, weak points, with photos.
- Review-mining200+ negative reviews across four listings, grouped into the complaints that actually cost you sales.
- Three upgrade pathsOne each on L0, L1 and L2, with sketches or visuals.
- Cost bands for every pathOur fee, tooling, unit-cost change, minimum order and timeline.
- A recommendation with payback mathsWhich path we'd pick with your money, and how fast it pays back.
- A fixed quote for the next stepNo "it depends". A number you can approve.
- 45-minute walkthrough callWith Karim. Bring whoever signs off on product decisions.
100%
Credited to any project you sign within 30 days.If you go ahead, the Audit costs you nothing.
You send us
- Product link
- A sample (or we buy one at cost)
- Monthly units
- Supplier contact or quote
- Review export, if you have one
Prices, in public.
Hidden prices waste your time and ours. These are starting points; every project gets a fixed quote after the Audit.
Start here
Paid upfront. Credited in full to a project within 30 days.
ABestseller AuditTeardown, review-mining, 3 paths, cost bands, payback maths, fixed quote · Pay €9507–10 daysFixed€950
Projects
50% at signing · 30% at design freeze · 20% at golden sample.
L0Brand SkinColour, material, finish, logo integration, packaging interface, reference sample3–5 wksFrom€2,800
L1Signature Upgrade1–3 redesigned parts, DFM, production CAD and drawings, 1 prototype round6–10 wksFrom€6,000
L2New Shell3 concepts → 1, engineering CAD, DFM report, BOM, CMF spec, 2 prototype rounds10–16 wksFrom€10,000
+Proof SampleLooks-like / works-like prototypes, test report, labelled reference sample to your factory2–3 wksFrom€2,500
+Factory MatchTool review, T0/T1 sample reviews, correction lists, golden-sample checklist, AQL spec4–8 wksFrom€3,000
+Pilot Run50–300 parts from bridge tooling for seeding or campaign video. Not production finish3–5 wksQuote~€2.5–6k
+Re-source PackClean, owned CAD, drawings and an RFQ pack any factory can quote from2–3 wksFrom€2,500
★Owned ProductAudit + New Shell or New Function + 2 Proof Samples + Factory Match + first-production check3–6 moFrom€18,000
Factory Desk
€1,200/ month
For past clients with products in production.
- Hours~12 / month
- IncludesFactory Q&A, 1 sample review, minor CAD edits
- Reply2 business days
- Minimum3 months
Product Partner
Recommended€2,900/ month
For brands changing 3–6 products a year.
- Hours~32 / month
- IncludesRoadmap session, review-mining, L0–L1 design, DFM and sample reviews
- Reply1 business day
- Minimum3 months
Product Studio
€4,900/ month
For €3M+ brands running two tracks at once.
- Hours~55 / month
- IncludesEverything in Partner, L2-light work, weekly call, priority lab time
- ReplySame business day
- Minimum6 months
Retainers start after a first project. Subscribers get 10% off separate projects and first place in the queue.
What's always quoted separately Open
Included
Colour and finish updates, small L1 changes, DFM reviews, factory questions, sample reviews, spec updates, one print round.
Flagged first
Anything over half the month's hours, extra calls or rush work. We confirm in writing before starting.
Quoted separately
L3–L4 projects, new mechanisms, moulded samples and pilot runs, T0–T2 supervision, sourcing, certification, travel. Lab time €65/h, materials at cost +15%, travel €650/day.
Prices in EUR, excluding VAT. Tooling is paid directly to your factory. Revisions caused by our mistakes are always free.
Built for brands with a proven product.
A good fit if
- You sell €40k–400k a month
- 1–3 hero products have sold for 6+ months
- You order 500–1,000+ units at a time
- Hard goods: home, kitchen, pet, fragrance hardware, personal-care tools, desk & EDC
- You run paid social and know your acquisition cost
Not a fit yet
- Under €10k a month, or no proven product yet. Get the free Ladder guide instead.
- Apparel, supplements, baby sleep products, medical claims
- Electronics with radios or batteries
- Copying a competitor's patented design
FAQBefore you book
What brands ask first.
Who owns the CAD files and the tooling?
You do. The IP transfers to your company on final payment, and the tool purchase order names your brand as the tooling owner. You can take the files and the tool to any factory.
Will you sign an NDA, and how do I protect the design at my factory?
We sign an NDA before you share anything. For your factory we give you an NNN agreement template (non-disclosure, non-use, non-circumvention) and tell you when to have it signed.
Which factories do you work with?
Your current supplier first, if they can make the new design. If they can't, we introduce partner factories in China, Portugal and Tunisia after the NDA is signed.
How do time zones work?
We work on Eastern European Time (UTC+2). Our morning is the factory's afternoon in China and overlaps your working day in the UK and EU. US East Coast mornings overlap our afternoon.
What if the factory can't hit the sample?
Every project ends with a portable product file: clean CAD, 2D drawings and specs any factory can quote from. If your factory fails, you can move without starting again.
Do you do electronics or certification?
Not in-house. We design around existing electronics and bring in partners for new circuits. Certification always goes to an accredited third-party lab.
Is this right for a new store?
Not yet. Tooling only pays back at orders of 300 to 1,000 units or more. Start with the free Differentiation Ladder guide and come back when a product has proven itself.
Send your bestsellerAbout 2 minutes
Send us your bestseller.
Six questions. Your answers decide the next step, so nobody wastes a call.
<€20K
Free Ladder guideThe Differentiation Ladder as a PDF, plus our newsletter. Come back when a product is proven.
€20K+
30-minute callPick a time with Karim. If it's a fit, you get an Audit link after the call.
€100K+
Priority slotA same-day personal reply and the next free Audit slot.
Sourcing agent or growth agency? Refer a brand and earn 10% of their first project.
Imprint
VocceldesignLAB, trading as VOCCEL Design Lab and VOCCEL Product Lab.
Konstitucijos pr. 23, C korpusas, 2-39a, Kabineto Nr. 201, Vilnius, Lithuania.
Company / VAT no.: LT100019188511.
Represented by Karim Abdi.
Email: karim@vocceldesign.com · Phone: +370 614 71410
Privacy
VocceldesignLAB (see Imprint) is responsible for the personal data described here. Questions go to karim@vocceldesign.com.
What we collect and why
- Project enquiries. The name, email and project details you send through the form or by email. We use them only to reply and, if you go ahead, to prepare a proposal.
- Calls. Booking a call happens on Cal.com, which receives your name, email and chosen time.
- Payments. The Bestseller Audit is paid through Stripe. Stripe receives your payment details and passes us your name, email, business details and billing address. We never see your card number.
- Project files. Anything you send us (links, samples, drawings) is used for your project and covered by an NDA if you ask for one.
Why we may use it
To answer you and take steps before a contract (your request), to carry out a contract, to keep invoices as the law requires, and for our legitimate interest in running the studio.
How long we keep it
Enquiries for as long as needed to reply and for the length of any project. Invoices and payment records for as long as Lithuanian accounting law requires.
Cookies and tracking
We don't use advertising or analytics cookies. Your sound and display choices stay in your browser.
Your rights
You can ask to see, correct, delete, restrict or receive a copy of your data, and object to how we use it, by emailing us. You can also complain to the State Data Protection Inspectorate of Lithuania (vdai.lrv.lt).
Terms
These terms apply to work for businesses.
Bestseller Audit
- A fixed price of €950, paid upfront through Stripe, plus VAT where it applies.
- Delivered in 7–10 days once we have your product link, a sample (or we buy one at cost), your monthly units and your supplier contact or quote.
- It includes a physical teardown, review-mining, three upgrade paths with cost bands, payback maths, a fixed quote for the next step and a 45-minute walkthrough call.
- The full €950 is credited to any project you sign within 30 days.
Projects
- Every project starts with a fixed quote. Payment is 50% at signing, 30% at design freeze and 20% at golden sample.
- Prices are in euros and exclude VAT. Tooling is paid directly to your factory and quoted separately.
- Lab parts are not production parts. Your factory's T0 and T1 trials and the golden sample decide the final finish.
- Certification goes to an accredited third-party lab. We never claim test results ourselves.
Ownership and confidentiality
- The design, CAD files and tooling are yours. The rights transfer on final payment, and the factory's tool order names your company as tooling owner.
- We may show the work in our portfolio, anonymised if you ask.
- We sign an NDA before you share anything.
Law
These terms are governed by the laws of the Republic of Lithuania.